Why Mission Sonoma?

In 2017 our annual event took place in October. This was just a few days after the last of the Sonoma County fires were extinguished. Although we had a wonderful event last year, because of this tragedy, the overall event was bittersweet. Not only were these horrific fires in our own extended community but many of us knew people who were seriously impacted; some who even lost their homes. We vouched then, as a company, to help the people of Sonoma County and the region.

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Why Mission Sonoma?

In 2017 our annual event took place in October. This was just a few days after the last of the Sonoma County fires were extinguished.

Although we had a wonderful event last year, because of this tragedy, the overall event was bittersweet. Not only were these horrific fires in our own extended community but many of us knew people who were seriously impacted; some who even lost their homes.

We vouched then, as a company, to help the people of Sonoma County and the region.

The Northern California fires were devastating and the toll they took was massive. The fires began on October 8, 2017 and took three full weeks to be fully contained.

More than 200,000 acres burned in Sonoma, Napa and Solano Counties, over 5,000 homes were destroyed, with an additional 4,000 burned. Santa Rosa alone lost over 3,000 homes to the Tubbs fire. At least a dozen wineries have been fully destroyed and at least another dozen partially destroyed. 44 people lost their lives, including 23 in Sonoma County.

Some of the ways the economy was affected:

  • Even though large areas of the region were left untouched by the fires, the region lost vital business during one of the busiest times of the year as many visitors have canceled after the fires reservations at local hotels, wineries and restaurants.
  • Local farmers lost most of their crops last year because they either burned or rotted while waiting to be harvested.
  • Many businesses extended themselves to help the first responders and others in greater need during the devastating fires, incurring business losses themselves.
  • During and after the fires, electricity was shot off for an extended period creating business losses across the region.
  • Businesses suffered loss of employees due to relocation or not able to come to work or had to lay-off staff due to the loss of income.

An event like this is not just a moment in time. The impact to the people and the community is tremendous and the recovery process will take many, many more years.

How well they recover will depend on the ongoing support they receive from locals and visitors like us.

How we are Helping!

By supporting local farms, ranches, restaurants, wineries, businesses and hotels, investments are going back into the local economy and we are helping the North Bay to rise, better, faster and stronger.
We thought about what we could do to support the recovery of Sonoma County’s local economy and decided that this year and next year we would purchase 100% of Matrix Precises’ giveaways from businesses and local farmers in Sonoma County and surrounding areas.

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How we are Helping!

By supporting local farms, ranches, restaurants, wineries, businesses and hotels, investments are going back into the local economy and we are helping the North Bay to rise, better, faster and stronger.

We thought about what we could do to support the recovery of Sonoma County’s local economy and decided that this year and next year we would purchase 100% of Matrix Precises’ giveaways exclusively from businesses and local farmers in Sonoma County and surrounding areas.

We have specifically sought out businesses that were severely impacted by the wildfires or have extended themselves to lend a hand to their neighbors. In that process we have come to appreciate their dedication and passion and the richness of this are, and in some instances even made new friends.

This list is just representative of the business that were harmed. We encourage you to support all business in Sonoma County and the surrounding Areas. For that we hope that the information we have researched will help you to get started with your own journey of discoveries.

Our Give Back Project



  • In our Sonoma County Giving Back mission we wanted to let the local businesses know that we specifically came to see them, see how they are doing and wanted them to recover faster, stronger and better. We saw a strong Sonoma, but in order for them to fully recover from the devastating fires, the region will need the support of locals and visitors alike.

  • Backyard Restaurant
    6566 Front Street, Forestville, CA 95436 - backyardforestville.com

    Backyard is a hyper-local restaurant in Forestville with menus that can change daily. Food ingredients are grown, raised or line caught locally. They use the season’s harvest from their local farm, Bee Run Hollow, to create a style of rustic, California cuisine, in a West Sonoma County fashion. Backyard's mission is to bring the experience of Sonoma County's backyard to your table. They also have a wonderful dining on the patio.During the 2017 wildfires, Backyard closed down the restaurant for weeks and turned their kitchen into a much-needed community cooking center. They offered their supply of farm fresh food by the truck load. Backyard chefs and cooks made meals around the clock for food deliveries to wildfire victims.
    Restaurant Gift Certificates and products are available

  • Bee-Well Farms
    101 Trinity Rd, Glen Ellen, CA 95442 * 707-217-7788 * bee-wellfarms.com

    Austin and Melissa Lely started Bee-Well Farms in 2015. They were growing an acre and a half of produce for local farmers’ markets, and raising more than 400 chickens for egg production.

    Although their animals were saved, the 2017 wildfire destroyed most of their farm equipment and property. With support from local community, the couple have been working through many challenges to rebuild their farming business again. They plan to open an on-site farm stand and build a website where they can sell commodities online.  Facebook Page
    Ways to help:Request a giftcard for their farmers market stand or farmstand

  • Hector’s Farm
    Hector’s Honey Farm * 707-579-9416 * [email protected]

    Hector is a lovely small local honey bee farmer that sells his products primarily at the Farmers Market or a local Farmstand. He lost 52 beehives in the 2017 Wildfires and the recovery process has been quite difficult. He needs to buy equipment, build new boxes, re-establish more colonies, and find locations with enough forage for his hives.
    Products:Honey, Eggs, Vegetables, Herbal-Teas, Candles, Gifts
    Ways to help:Purchase his products at the local farmers Markets or contact him directly for larger quantity orders.
    Farmers Markets:Santa Rosa Luther Burbank Center, Sonoma Farmers Market at the Plaza Link

  • Old World Winery
    850 River Road, Futon, CA 95439 * (707) 490-6696 * oldworldwinery.com * Farm

    Old World Winery is a small, family owned winery and farm. Fourth generation winemaker. Darek Trowbridge is the Winemaker and his Great-Great-Grandfather started the farm in 1890. Darek uses the traditional practices to produce all-natural wines and cider; no yeast or chemicals are added to the fermentation process. Chickens and pigs are also raised on the farm.

    Grapes are harvested annually through involving community members only. Everyone can participate usually in the month of September.
    Darek and his family lost their home to an accidental fire the previous year and lost a Syrah vineyard that Darek had spent 5 years working on to bring it to health and was hoping to see the fruits of that labor in 2018. The fire took a toll on all their health. The air was toxic for quite a long time. They lost friends, and everyone new someone that lost their home.
    Since October they have lost 50-60% of local visitors to their tasting room that had been established a decade ago. They state they have gained a deep appreciation for what they have and for their amazing community.
    Ways to help: Visit them in their Tasting room. Purchase their fabulous natural wines, and sometimes you might even get to know their fun farm animals and pick up some eggs along the way.

  • Santa Rosa Burbank Farmers Market

    Is a wonderful resource to find and support local produce and product vendors. Most fresh produce, products and gifts can be found here. They have over 140 vendors.

    Open Wednesday:8:30 A.M. to 1:00 P.M. and Saturday: 8:30 A.M. to 1:00 P.M.
    Website | Vendor List

  • Sonoma Valley Farmers Market
    Sonoma Valley Certified Farmers Market | 241 First St. W., Sonoma,

    Open year-round, very popular with locals popular with locals, and it’s a great place for visitors to put together a picnic for a day’s outing. It offers wonderful fruits and veggies, locally-produced foods baked goods, flowers and plants, and numerous hand-made craft items.

    Open Fridays:9 a.m.-12:30 p.m.
    Website

  • Event: Sonoma County Farm Trails
    Sonoma Valley Certified Farmers Market | 241 First St. W., Sonoma,

    Sonoma County Farm Trails is a wonderful organization that has worked for decades to promote local agriculture, family farms and educating the public about the importance of supporting local agriculture.
    In their member directory you will find local produce and family farms, vintners, local restaurants, B&Bs, Nurseries, tours and events and much more. Many of our company giveaways were purchased from some of these businesses.
    When visiting them, you can indulge in the many produce and culinary options they offer, experience the passion and dedication their members have for their craft and make wonderful memories with your family and friends.

    To view a directory of their members, upcoming events and other resource Visit Website

  • Event: Weekend Along the Farm Trails
    October 13 & 14

    This is a fabulous way to meet and explore Sonoma County farms with friends and family. Event info: registration required.

  • Event: Weekend Along the Farm Trails
    October 13 & 14

    • Meet farmers, vintner & artisan producers
    • Enjoy Tastes, Tours, Picnics, Demonstrations, Educational Tours, Pumpkin Patches…
    • Farmstands, Holiday gifts, Olive Oil, Cider, Wine, Meat…
    • Horses, Chickens, Cows, Bees, Sheep, Goats

  • Event: Holidays Along the Farm Trails
    Nov.18 - Jan.1

    Event info: registration required.

  • Event: The Sebastopol Food & Farm Festival
    October 21

    $75 includes admission, food & drinks * The Barlow, 6770 McKinley St., Sebastopol, CA An outdoor showcase of local food and drinks prepared by Sonoma County's finest chefs, winemakers, brewers and food artisans, all featuring the seasonal bounty of our favorite farms. Enjoy live music, art and a wide array of tastes from dozens of culinary masters each paired with a local farmer. All proceeds go towards wildfire relief and a new initiative to better prepare our farms and rural communities for future disasters. Event info

  • Tierra Vegetables
    651 Airport Blvd, Santa Rosa CA 95403 * (707) 544-6141 * tierravegetables.com

    Tierra Vegetables produces high quality food and fiber products through sustainable farming. They sell locally grown and produced fruits and vegetables on their farm, including many varieties of chilies and beans. They also offer a great CSA box program which contains seasonal produce weekly.
    Tierra Vegetables lost a majority of their customer base from the loss of nearby neighborhoods/homes.
    Ways to help: Purchase produce, Chile jam, hot sauce polenta dried beans
    Farm Trial Link

  • Beltane Ranch
    11775 Sonoma Highway, Glen Ellen, CA 95442 * beltaneranch.com

    Beltane Ranch is a sixth-generation family-owned operated working ranch, a vineyard, a winery, a registered landmark and a Bed & Breakfast Inn with roots way back to 1892.
    They also rent their ranch out for weddings which usually occur during the weekends.

    Ways to help: Farmstay, Food+Wine Experience, or bottle of wine

    Large areas of the ranch were damaged in the 2017 wildfire. The fire even burned through the water pipes feeding the Beltane hoses, forcing the family to manually use shovels and rakes to keep the fire away from valuable structures. Many structures were saved, but some of their valuable wine and other property was not.

  • Paradise Ridge
    8860 Sonoma Hwy, Kenwood, CA 95452 * (707) 282-9020 prwinery.com

    Paradise Ridge is a winery in the Russian River Valley established in 1994 by owners Walter Byck and Marijke Hoenselaars. The winery is a place where guests can savor vineyard-designated wines and take in sweeping wine country views.
    The two-story tall, metal Love sculpture still stands at Paradise Ridge Winery, in Santa Rosa. The winery’s estate tasting room, wine production facility and some of the surrounding vineyards and gardens were destroyed by the Tubbs.
    Luckily their vineyards and art survived and became a source of comfort to the community. They are planning to rebuild.


    Ways to help: They have a tasting room on 8850 Sonoma Highway that is open, Join Wine Club, purchase their Wonderful Wines

  • Restaurant: The Stark’s
    starkrestaurants.com
    Mark and Terri met while both were working for the California Cafe Restaurant Group in Palo Alto. They married in 1999, and relocated to Sonoma County shortly thereafter where Terri has four generations of family. The Starks believe it’s not enough to just provide great food and service in a comfortable setting; their goal is to provide an experience that will leave diners saying, “I can’t wait to come back.”
    Mark and Terri Stark together own and operate six Sonoma County restaurants:

    • Bird and the Bottle in Santa Rosa
    • Bravas Bar De Tapas in Healdsburg
    • Monti’s Montgomery Village Shopping Center Santa Rosa
    • Stark’s Steak & Seafood in Santa Rosa
    • Willi’s Seafood & Raw Bar in Healdsburg
    Their sixth restaurant, named the Willi’s Wine Bar, was completely destroyed in the 2017 wildfire. However, the current plan is for the award winning restaurant to reopen exactly one year later. The location is still undecided, however the owners promise it will carry on Willi’s signature comfy, laid-back style, including a patio for al-fresco drinking and dining.
    Ways to help: Restaurant Gift Certificates are available

  • Restaurant: Valette, Healdsburg
    344 Center Street, Healdsburg, CA * 707-473-0946 * http://www.valettehealdsburg.com

    Dustin Valette established Valette restaurant in Healdsburg in 2015. Valette was born from two brothers’ lifelong dream of creating a unique dining experience in their hometown of Healdsburg. Their goal is to provide a canvas for local farmers, winemakers and artisans to showcase their crafts.

    During the 2017 wildfire crisis, at high financial cost to himself, his business made 150 meals that first day, and about 400 dinners a night for the first responders, a pattern they continued for about a week and a half. The meals didn't just provide sustenance but an injection of morale. He and the rest of the community is recovering from the long lasting effects of the fires.

    Ways to help: Restaurant Gift Certificates and products are available, they also make two-award winning wines

  • Farmacopia
    Santa Rosa * https://www.farmacopia.net/

    Is an alternative healing clinic in Santa Rosa created by Lily Mazarella. Once the fires started, many Practitioners, bodyworkers, and herbalists mobilized immediately to create dozens of pop-up Integrative Healing Clinics at base camps and shelters. One of them being Farmacopia. Together they changed the model of what emergency response looks like by providing natural remedies to help people with compromised health. They offered healing treatments to firefighters at the base camp including acupuncture and massages.

    Products: High-quality various natural remedies, tinctures, natural

  • Sonoma Love Box
    For a curated option, please visit http://sonomalovebox.com/farm-trails-edition/

    A local vendor has put together a pre-made gift basket that has a collection of Farm Trails member products.
    The Farm Trails Edition Sonoma Love Gift Box contains products from those that have been affected by the 2017 wildfires, and is a way to support them. This specialty box is $84.95.

Other Easy Ways to Help North Bay County Fire Victims

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Calendar of Events


  • Oct. 1-31 Pumpkin Patch Season
  • Oct. 13-14, 2018 Weekend Along the Farm Trails
  • Nov. 7-11, 2018Napa Valley Film Festival
  • Feb. 15-19, 2018Cloverdale Citrus Fair
  • April 13-14, 2018Apple Blossom Festival
  • April 27 – 28, 2019Blossoms, Bees & Barnyard Babies (Farm Trails)
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Wineries and Businesses Damaged by Northern California Fires


We found in our mission to seek out especially businesses that had sever fire damage or even burned down as well as businesses that helped during the fires in the recovery, were especially thankful when we approached them and asked how we could help. Following is a list we found on line of such businesses. Certainly there are much more but here are some if you would like to reach out to any of them.

Wineries

  • Ancient Oak Cellars – has sustained significant damage
  • Backbone Vineyard & Winery – has been lost along with its wine inventory
  • Chateau St. Jean

Restaurants and Hotels:

  • Willie’s Wine Bar, Santa Rosa
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Things to do


Susan from the Old World Winery gave us one of her Favorite Tips